Job Responsibilities

• Act as a unifying force across the entire organization, working closely with the brand, comms, social media & content teams, to translate well defined go-to market plans into effective, authentic and compelling branded communications and experiences.
• Cultivate a positive and trust-centric working relationship with respective business units, understand their mandate, thinking and philosophy to story tell and market the compelling resort wide F&B programming at Marina Bay Sands.
• Develop, execute and end-to-end manage holistic short- and long-term plans with clear deliverables and KPIs, across online and offline integrated campaigns including content marketing, paid media, paid social and partnerships.
• Analyzes market and competitive trends alongside a strong understanding of the customer database and target markets to proactively initiate and ideate new campaigns and promotions to drive incremental venue.
• Oversee campaign planning as well as budget tracking and accruals, and work with media agency to manage paid media budget, track and optimize campaign performance to ensure effective ROI.
• Develop strong working processes and actively work to grow and develop the skills and abilities of junior team members.
• Attend regular meetings with various business units and ensure follow-up on all relevant items.

Job Requirements

Education & Certification

• Degree in Marketing or related field preferred.

Experience

• Minimum with 5-10 years of experience in F&B Marketing with demonstrated campaign success.

Other Prerequisites

• Strong understanding of integrated marketing campaigns and effective customer communication. Able to optimize channel efficiency and conversion tactics based on campaign objective, strategies, audience targeting, creatives, tracking and analysis.
• Excellent interpersonal skills to effectively collaborate and communicate marketing strategies, concepts, ideas and solutions clearly and effectively to stakeholders and internal teams.
• Hands-on experience working with diverse teams to develop and lead marketing initiatives. Highly creative in devising campaigns that engage, inspire and motivate.
• Organized, with high-calibre project management, writing and presentation skills and demonstrates business acumen and decision-making.
• Strong multi-tasking and executional time-management proficiency with obsessive attention to detail, is proactive, and thrives in a fast-paced matrix organization.
• You are motivated to succeed as a team, not as an individual.
• You are generous with your time and open with your thoughts.
• Above all, you derive joy from storytelling the brand.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.