BACKGROUND

• As one of the most exciting integrated resorts in the world, Marina Bay Sands’s Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before.
• Through all the work, and life experiences you’ve collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide.  Beyond making more things for more people to consume, you’re optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive. 
• You’ve seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you’re excited to be at the helm of that.  
• You love big ideas, and know how to make others love them, without getting precious over small things. 
• You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.

Summary of Job Responsibilities

• This individual will play a key role in the development and implementation of marketing strategies for the Hotel and MICE portfolios at Marina Bay Sands.
• Executing best-in-class work within relevant industries aimed at achieving business goals, in collaboration with leaders of Hotel and MICE operations and cross-business unit functions while upholding a high level of brand standard.

Scope of work includes:

Overall

• Develop, orchestrate, and implement annual B2C and B2B integrated marketing strategies and initiatives that deliver business goals and increases market share, working with internal and external stakeholders.
• End-to-end management of brand marketing activations and campaigns from brief to execution, across paid, owned and earned channels, collaborating with colleagues from Social Media, Communications, Brand & Creative Services, Loyalty Marketing, Digital Marketing and more.
• Be in attendance of regular meetings with various business units and ensure follow up on all relevant items.
• Manage budget tracking, accruals, forecasting and all other financial requirements.

Hotel

• Develop, orchestrate, and implement hotel brand marketing requirements including packages, steer content development and deployment on all relevant channels
• Deliver efficient and effective media plans across key markets and target audiences.
• Ensure articulation of hotel’s image and positioning adheres to brand guidelines, appeals to key target audiences, and is consistent across all channels.

MICE

• Develop, orchestrate, and drive successful implementation of all sales & trade events and initiatives
• Grow and develop Marina Bay district strategy
• Collaborate with Brand Advertising & eCommerce teams to develop and produce marketing/promotional materials and other sales/marketing tools for target market/regional sectors that integrates hotel and other business units across the property where relevant.
• Analysis of market and competitive trends, strong understanding of client database/target markets to drive better guest relations.

JOB REQUIREMENTS

Experience

• Proven track record of at least 8 years of brand marketing, including advertising & promotion, and demonstrated campaign and event management success.
• Hotel/Tourism/ MICE Industry experienced candidates preferred.

Competencies

• Independent, results oriented creative thinker.
• Able to operate within tight deadlines under high pressure situations.
• Excellent time management; high attention to detail.
• Excellent verbal and written communication skill (English and Mandarin preferred)
• Confident and flexible to work with various stakeholders with the ability to appreciate each business unit’s varied objectives, audience and required support.

Education & Certification

• Education: Bachelor's degree

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.