Leadership of the Business & Innovation team

• Introduce or enhance initiatives that deliver memorable and unforgettable experiences
• Understanding the visitors to attractions, anticipating their needs, and learning how these can be best fulfilled through new initiatives
• Working with the people managers of the respective sub teams to ensure the teams run smoothly and maintain a harmonious working environment
• Directly line manage 2-3 staff and ensuring these staff members are motivated to achieve excellence, and feel supported and equipped with the relevant information to carry out their duties effectively
• Understanding the training needs of the team to ensure it can deliver and initiate training where applicable
• Undertaking continuous evaluation and analysis of the Attractions offerings, making improvements where necessary

Business Management

• Leading internal management processes ensuring strong working relationships with other departments within Marina Bay Sands such as Mall Management, Marketing, Communications, Legal, Procurement, Finance and HR.
• Ensuring all requirements regarding legal and compliance regulations are met
• Overseeing contracts with partners and external agencies

Business Development

• Developing a business plan for Attractions, in close dialogue with the Director of Attractions
• Setting targets for ticket sales for each of the attractions and managing the team to meet these targets
• Leading on the development and implementation of new income streams
• Lead the team, ensuring these staff members are alert to sponsorship and revenue opportunities, and are actively seeking revenue that supports the attractions

Audience Development

• Working closely with Marketing and Communications on the development and implementation of a robust strategy for increasing visitation,
• Understanding key target audiences, and implementing improvements to reach those audiences

Strategic Planning

• Enhancing and improving existing attractions              
• Working with creative teams within Attractions on programming strategies, including the development of revenue-generating exhibitions, showcases and events
• Identifying potential new attractions either for Marina Bay Sands as it stands today, or the new integrated resort which is in development.
• Developing partnerships to support the Attractions business

• Creative and positive orientation, focused on outcomes and solutions
• Confident, outgoing and enthusiastic
• Entrepreneurial and possessing a positive business mindse
• Independent, and self-motivated
• The ability to work under pressure and handle challenging situations
• The ability to make decisions and accept responsibility
• Willingness to work flexibly
• Work in the evenings and at weekends as and when necessary