Job scope

• Create engaging website content that is aligned with the brand’s tone of voice and publicizing that through our Content Management System (CMS)
• Perform keyword research, conduct competitive analysis to understand gaps
• Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings
• Audit content regularly on the site to ensure that they are factually accurate and are on brand
• Exploring methods to enhance our website's user interface and user experience, as well as optimizing for conversion rate optimization. Additionally, assist in conducting A/B testing to aid in testing efforts.

Job Requirements

• Undergraduates in the field of Marketing, Information Systems, Business, Communications, or other relevant fields are welcome to apply
• Excellent copywriting skills in English and ability to adapt to the right tone of voice suited for the brand
• Willingness to learn about SEO, content creation and website optimisation
• Highly motivated self-learner and quick to pick up a wide variety of tools
• Possess strong analytical skills and keen eyes for details
• Great interpersonal and communication skills
• Experience with Ahrefs, BrightEdge, Google Search Console, Google Analytics or other relevant digital marketing tools are a plus
• Enthusiastic and a positive attitude

Qualification

• Applicant must be a full-time matriculated student
• Internship must contribute to school graduation requirements

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.