JOB SCOPE

Summary of Job Responsibilities

This candidate will be responsible for creating, implementing and executing direct marketing communications for special events programs and will work on other ad-hoc marketing projects. Will work with new special events campaigns and with Advertising, IT, and outside mail houses for implementation. 

Job Responsibilities

• Support the Direct Marketing communications of all Lucky Draw, Promotions, Special Events and Direct Marketing offers
• Lead and draft the proposed communication strategy for every campaign for all channels.
• Liaise with IT and E-commerce team to ensure timely upload offers and promotions details on kiosks, website and mobile app.
• Determine the criteria of the target market for campaigns to ensure positive response rate and ROI.
• Ensure strict compliance on the implementation of marketing strategy and assist in the communications submissions to government bodies.
• Assist in the Post Analysis of all campaigns and communications strategy and compiling of various reports.
• Perform AB testing for communications and generate different ideas or ways of communications to improve response rate, click rates etc.
• Coordinate with various teams and external vendors on the collateral’s artwork, communications setup, sourcing of gift premiums etc.
• Conduct briefings on promotions/offers to host team if any.
• Assist in customer enquiries emails from internal teams.
• Maintain the special events and direct marketing calendar/schedule
• Assist in dataproof and textproof for all direct marketing communications
• Mentor and develop junior team members
• Any other ad hoc admin.

JOB REQUIREMENTS

• College degree in Business or Marketing
• Will require read only access to ACSC system
• Prefer three to four years of experience in marketing communications and advertising campaigns
• Must have excellent communication skills and Microsoft Office skills such as excel.
• Willing to work with numbers and excel to analyze and determine communication criteria
• Very detailed oriented and have good liaison skills with different parties internally and externally
  
  

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.