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Senior Marketing Executive (B2B / B2C)

Apply now Job no: 497394
Work type: Full Time
Location: Marina Bay Sands
Categories: Marketing


Summary of Job Responsibilities

The Senior Executive will join the Destination Marketing team which is responsible for driving new and repeat visits and revenue to MICE, Hotel and Spa. Beyond brand awareness and familiarity, the Destination Marketing team develops and executes highly targeted tactical campaign with clear deliverables and KPI.

The Senior Executive will assist in developing and executing marketing campaigns by leveraging on 360 communication channels, in partnership with internal and external stakeholders, to develop and execute marketing campaigns that drive and contribute to incremental revenue, visitor traffic and raise brand awareness of the brand and property in respective markets.

Job Responsibilities

The Senior Executive in the Destination Marketing team will play a key supporting role in the development and implementation of marketing plans to promote Marina Bay Sands to drive awareness and meet Business Unit's KPls. This scope of work includes the following:

  • Assist Marketing Manager in developing, executing and tracking B2B and B2C marketing campaigns and media strategies to support internal business units of MICE, Sales, Hotel & Banyan Tree Spa & Fitness Club.
  • Develop, create and implement effective marketing/ promotional collateral and other marketing and sales engagement tools as well as website/ app updates and on property materials.
  • Develop and implement innovative marketing and sales kit for new MICE products (Eg. Technology/ Platform, Space)
  • Assist and implement end-to-end planning, execution and administration of all (B2B) Sales & Trade events, including on-site branding, programming and vendors liaison.
  • Plan, develop and implement effective marketing communication for (B2C) Tactical Campaigns (E.g. Wedding Showcases/ Local Corporate Meetings)
  • Develop and drive marketing plans to support Banyan Tree Spa to drive revenue goals through planned marketing initiatives and partnership collaboration
  • Develop, collaborate and manage all on-property marketing collaterals to positively enhance the experiences of hotel guests and on-property guests
  • Assist and execute media campaigns and advertising creatives including working closely Media Agencies and Internal stakeholders (Brand and Advertising, eCommerce, Social Media) to provide clear and concise briefs with timely execution
  • Assist, execute and track performance of campaigns & tactical initiatives, including collation of results from stakeholders, research & other data sources to provide an accurate summary of post report at the end of a marketing campaign
  • Monitor and assist in the management of accruals and other administrative matters, and raising payment for invoices


  • Degree in Business or Marketing fields
  • Minimum 4 years of experience in marketing, including advertising and promotions and events management
  • Previous experience in a similar role or B2B environment will be an advantage
  • Good understanding of end-to-end campaign management
  • Effective execution of large- and small-scale events
  • Proficient in Microsoft Office applications
  • Pro-active, comfortable working in a fast-paced, challenging work environment and able to multi-task
  • Strong executional, time-management and prioritization skills, with strong attention to details
  • Mature, independent, results oriented creative thinker
  • Strong analytical skills and business acumen
  • Able to work independently and as part of a team
  • Confident and flexible to work with various stakeholders in a matrix organization with the ability to appreciate each business unit's varied objectives, target audience and required support
  • Good interpersonal skills, competent in verbal and written skills


You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.

It is the Company’s preference to hire individuals who are fully vaccinated. If you are not fully vaccinated but have:

  • Begun the vaccination process and are awaiting the 2nd/3rd vaccination appointment, or are within the 14 day period prior to being classified as fully vaccinated; or
  • Are certified to be medically ineligible for vaccination against COVID-19 by a medical professional;

Please present proof of the above. Your understanding and support is much appreciated.

Advertised: Singapore Standard Time
Applications close:

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