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Manager, Greater China Marketing

Apply now Job no: 497340
Work type: Full Time
Location: Marina Bay Sands
Categories: Casino Management, Marketing

JOB SCOPE

Summary of Job Responsibilities

To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI. 

 

Job Responsibilities

Marketing & Customer Engagement

Work under the Director and Sr. Manager of Greater China marketing to support the strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:

  1. Greater China Market development
      1. Executing database strategies, including database of MBS and its collaborative partners, to acquire high value customers or increase their visit frequency to Marina Bay Sands
      2. Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
      3. Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns for both branding and membership conversion purposes.
      4. Coordinating with other marketing teams to plan and execute Greater China market focused campaigns
      5. Improving customer experiences through platform enhancement and business operations refinement
      6. Coordinating with other teams and departments when necessary to ensure strategic alliance of Greater China related offers and promotions to business goals and/or integration of marketing initiatives into other business units’ plans where suitable.

Loyalty/database/tech support

  1. Supporting the business growth of the Greater China markets with addition of onsite and offsite partners for the purposes of database acquisition and continuous marketing
  2. Working with internal/external parties to create digital solutions to support customers from Greater China markets

Research and Analysis

  1. Initiating and coordinating with Analytics team to develop tools and reports to monitor marketing initiatives and support operations
  2. Developing customer research that measures the results of Greater China Marketing initiatives and identifies opportunities to explore in coordination with the property and/or brand marketing

Other duties as directed by management

 

JOB REQUIREMENTS

  • 3-5 years of marketing experience in the hospitality/ gaming/ travel/ finance industry required
  • University Degree in Marketing , Business or Hospitality or related field is preferred
  • In depth knowledge of Greater China Markets – include China, Hong Kong, Taiwan and Macau
  • Extended experiences living in one of the key Greater China Markets with a deep understanding the cultural and social media trend
  • Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing
  • An active experience of engagement in marketing communications, collateral production, loyalty partnership, events, and integrated marketing solution including social media is preferred
  • Good interpersonal and project management skills
  • Creative, flexible, and a can-do attitude is highly desired

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.

It is the Company’s preference to hire individuals who are fully vaccinated. If you are not fully vaccinated but have:

  • Begun the vaccination process and are awaiting the 2nd/3rd vaccination appointment, or are within the 14 day period prior to being classified as fully vaccinated; or
  • Are certified to be medically ineligible for vaccination against COVID-19 by a medical professional;

Please present proof of the above. Your understanding and support is much appreciated.

Advertised: Singapore Standard Time
Applications close:

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